audio & visual internet broadcasting

Public Relations

Antfarm’s webcasting solutions provide exciting new ways for government to extend its communications activities to the broadest possible constituent base using both internet and mobile audio and video communications. Contact us to find out how we can help you extend the value and reach of your government communication and PR activities.

 

Government public relations (PR) is the practice of managing the flow of information between government organizations and its constituents. Public relations provides a governmental organizations exposure to their audiences using news items and topics of public interest.

 

The aim of Public Relations is often to inform the public, investors, partners, employees and other stakeholders of government points of view, leadership or of political decisions.

 

Governments worldwide are increasingly leveraging the power of online video and social networks to gather support for the government agenda. As internet adoption in South Africa accelerates at a significant pace, and cell phone penetration equalling and exceeding television and radio penetration, the opportunity for government to communicate directly with constituents via mobile, online video cannot be overlooked.